What would you do if anything were possible? That’s the question at the heart of the New York Lottery’s new integrated campaign, “Can You Imagine?” The visually rich and playful new brand platform encourages New Yorkers to think beyond the numbers and imagine the possibilities that a lottery win could unlock. Created by McCann New

Brazilian soccer star Vini Jr. stars in this :30 for Apple AirPods Pro 3 featuring Brazilian soccer star Vini Jr. In the film–directed by Aube Perrie of RESET for agency Apple Marcom–Vini dances to a song viewers cannot hear. In fact, the only sounds that can be heard are assorted noises in the environs which

This trailer is for the new documentary short Is Mum OK, which shines a light on the hidden realities faced by young carers in the U.K. In the U.K., a carer is generally anyone who looks after a family member, partner, or friend who needs help due to illness, frailty, disability, mental health issues, or

Studio Birthplace turned a rainforest in Indonesia into a vertical football pitch (aka soccer field), sending players sprinting across the forest floor, scaling towering tree trunks and traversing the rainforest canopy in this new film, “Team Forest.” Created with the independent global conservation organization WWF ahead of the FIFA World Cup 2026, the campaign harnesses

Tropicana has launched “Give Life Some Juice,” a masterbrand campaign created in partnership with creative agency FIG. The campaign moves away from traditional category tropes to a lush, immersive tropical world that reflects the uplifting feeling of being transported to the tropics with every sip of Tropicana juice. The work was developed alongside production house

Directed by Rich Hall via Riff Raff Films, this Coca-Cola spot titled “No Better Feeling” shows how despair can turn to elation as a call is reversed on the soccer field–ensuring a major victory for the team that fans are rooting for. Catastrophe turns to utter joy in a roller coaster of emotions, part of

Wealthsimple, director Martin De Thurah and Epoch Films return for their latest campaign, “It’s Over,” taking a critical and comedic look at the antiquated practices the banking industry still clings to. Through an absurdist point of view, the film shows a world literally crumbling around customers as they write checks and enter their PINs. Even

Produced by m ss ng p eces and Creative Rain, this campaign film–“Yes Man” helmed by Director X–launches the Nike NOCTA KD19 sneaker, nicknamed “The Candies.” To roll out this signature shoe from basketball superstar Kevin Durant of the Houston Rockets, the film leans into the real-life friendship and comedic chemistry between Durant and music

Directed by comedian Eric André via Abso Lutely Productions for BBDO New York, this spot for SNICKERS Peanut Butter takes us to a focus group of taste-testers–men and women who happen to share the name Reese, except for one gent whose participation in the consumer-based research is short-lived. Focus group members experience the multi-layered satisfaction

From sunrise to sunset, director Luke Jaden takes us on a poetic journey through Istanbul, a city suspended between worlds. Guided by a lyrical poet, the story drifts through light, rhythm and fleeting moments, capturing both the pulse and stillness of the Turkish city. Blurring the line between reality and reverie, it is a sensory

Meat snack stick Peperami launches its new “Be Bold. Be Meaty.” brand platform with a campaign from London ad agency Fearless Union, telling the story of a struggling young English barber who takes the bold and meaty step of giving stylish mullets to sheep in order to realize his business dreams. Directed by Chris Balmond

Coinbase’s next creative installment is its first major product-focused campaign, “Hidden in Plain Sight,” focuses on practical solutions to systemic financial problems people accept as normal, highlighting a new suite of Coinbase financial products that are designed for the future of finance. Central to the campaign is this “Once you see the pattern, you can